After the successful launch of its new identity, the property developer Mario Puentes has launched an advertising campaign to position the brand in the market. The company claims trust, know-how and quality construction values derived from 50 years of experience in property development.

The campaign includes testimonies which were developed mainly outdoors. Ingenious statements with a little bit of satire accompanied by photographs of users of all ages who have something in common: the satisfaction of trusting Mario Puentes when choosing their house.